Crowned Crane Creature Mark: Form Analysis
The objective of this project was to graphically interpret a creature using fundamental elements of design to communicate unique physical, behavioral, and personality traits. Implied lines to show the inherent form of these animals was fundamental, as well as show how form can be expressed through abstraction derived from the natural source. The second part of this project was focused on typography, communicating the meaning of a phrase with the Fibonacci Proportion, black and white color, and the Gestalt Principles.
Process
Digital Iterations
Ideated on the crane’s wing to create a more implied and abstract look. Additionally, trialing the texture of the leg to make it appear in the background. Last iteration on the right was finalized.
Final Creature Mark
Typographic Phrase Iterations
Step two of the objective was creating a typographic composition using the Fibonacci Proportion. The final phrase was "Elegant, yet bold. She is a crowned crane, dancing across the grassy plain, no matter if it rains."
