Brand Identity
Print Design
Tulsa, Oklahoma
Aramark Sports + Entertainment
Tulsa Zoo
Created the Little Explorer Pack, a lunch box for young children to take around the zoo and collect stickers as they go. Worked within a print dieline and created a sticker identity pack.
ResearchStep OneThe client wanted the box to be safari-themed, so as a team, we concluded on designing the box to look like a shipping crate that is often associated with transporting goods.
Brand IdentityStep TwoThe first steps to creating the Little Explorer Pack were name ideation and conceptual graphics.
Sticker Package DesignsStep ThreeTo make the design appear more kid-friendly, a sticker package was created. It would also create a more interactive product, with kids going around the zoo, collecting stickers on a treasure map to receive a prize at the end.
Print DielineStep Four
Additional Graphics for RenderingsStep FiveFor the popsicle cart on the right-hand side, I created a graphic that would announce where children would be able to pick up their free popsicle upon completing the treasure map. Rendering courtesy of the interior designers at Richardson Design.