Wordmark Ideation
Editorial Design
2D Motion Graphic
Typographic Design Exploration
Typography 3
Fall 2025
Renée SewardPour Over
Informing people about the diverse coffee cultures and traditions around the world, while highlighting the sustainability and environmental efforts shaping how coffee is grown and enjoyed.
Concept Ideation
Step One
The concept focuses on how coffee is treated and looks around the world, as well as what traditions it holds. Additionally, a sustainability perspective is included, mixing culture with science.
Physical Freeplay
Step Two
Physical ideations were explored, explaining the main typefaces used, concept words, and design and typographic attributes. All typefaces chosen felt organic, sophisticated, and inviting.
Final WordmarkStep Three
Publication Exploration
Step FourExploring with asymmetrical, symmetrical, and exploratory grid layouts.
Final Magazine PublicationStep Five
Broadcast Animation
Step Six