Brand Identity
Signage Design
Mural Design
Philadelphia, Pennsylvania
Aramark Sports + Entertainment
Philadephia Union
Designed two brand identities for their renovated food and beverage areas on their concourse.
ResearchStep OneConducted research on the affiliate group, Sons of Ben, to learn about their community and how they distinguish themselves from regular fans. They utilize various branding elements within their signs, banners, and tifos, which our team drew inspiration from.
The Supporter’s BarStep TwoA bar designated for the Sons of Ben to show Philly Union’s appreciation for their loyalty and passion. TRE stands for The Rivers End, which is the SoB section of the arena. Rendering is accredited to the interior designers at Richardson Design.
Upper 90 MarketStep Three
Concourse Mural DesignStep Four