Brand Identity
Photo Mockups
Las Vegas, Nevada
Aramark Sports + Entertainment
Las Vegas Ballpark
Worked on both food and retail for the new Las Vegas Ballpark, expected to open in 2028. Created brand identity for sneaker store and assisted in creating mockups for the retail lookbook.
Creator Lab Brand IdentityStep OneOne of Aramark’s ideas for Las Vegas Retail was a Custom Sneaker Store where local artists would have residency in a fully customizable studio. They wanted this space to be hip, creative, and energetic. The Creator Lab brand I designed combines multiple different typefaces to showcase customization and freedom.
Creator Lab wide screen graphic for rendering, featuring local artist Black57. Rendering credit goes to the interior designers at Richardson Design.
Las Vegas A’s Fit Brand IdentityStep TwoLogo ideation for athletic brand, A’s Fit.
Retail Lookbook MockupsStep ThreeWorked within Photoshop to create realistic mockups for products Las Vegas Retail was featuring in their Lookbook.
Inaugural Season Patch LogoStep FourFor a handful of the mockups, Aramark requested an Inaugural Season patch for their designs.